Three term Cambridge City Councillor, Leland Cheung, set out on a mission to reboot the role of the Lt. Governor and we were tasked with creating a visual identity, web presence, and campaign collateral for his 2014 bid.
The challenge was to create an identity system that reflected Cheung’s forward focused ideas for economy and technology while also underscoring his accomplished legislative record. After some discussion and brand equity assessment with members of both teams it was clear we should go full blast towards a completely new solution. And so, the process began.
